Yep. Except: 3. This was about important internal tools. The team was stuck in some architecture nightmare of their own doing (writing it in rails but headless, with graphql api, and a SPA react app, constantly needing frontend engineers for changes). I call this kind of thing 'cosplaying an enterprise production app'. All that complexity was in the way and using straight rails was perfect in that case. 2. I make calls like this all the time. Usually someone on the team asks me to. They see what needs to happen but don't want to be the bad guy. I'm happy to just make the call if I agree with the premise. Saves enormous amounts of meetings and change management etc. Sometimes this is jokingly referred to as Founder-mode-as-a-service here. 3. For ten years I've also run an internal podcast called Context, where I revisit decisions like these and explain the reasoning so everyone can learn from them. This is helpful to give people all the variables that were considered and why this was the choice made given the information available at the time. I want to teach how to make such decisions effectively without needing me. Sunk cost fallacy is a problem. 4. Any notions that Shopify is successful despite of me doing this, ? Yep. Except:
Did 
Theo
mention me?
Theo
We scan every video for X posts on screen, then check the transcript to see if they were read aloud. See everything Theo showed.
Every post with your handle on screen. A profile or post link works too.
Matches the text of one post, even if the handle was cropped out.
A few words you remember. Matches by words and by meaning.
@tobi
Yes.
Theo showed your posts 1 time and read 1 aloud.
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tobi lutke@tobi
Theo read it aloud at 34:00 It's about Toby, the founder and CEO of Shopify.